The Story of T-Shirt TV®
It started in the field, not in the lab. Like all great innovations, T-Shirt TV® was created to fulfill a need…
How can brands bring advertisements, product demonstrations, or other commercial media directly to their target audience?
We recognize interaction with the content actually engages the customer, and thus, we aspired to do more than typical TV ads and billboards, which merely display a message in a passive mode.
How did we approach this goal?
We developed our first wearable, video display clothing solution at the start of the 21st Century, and in 2004, launched t-shirts with embedded, chest-level LCD displays.
Our first shirts employed DVD technology and were a bit heavy, but the combination of fashion and function worked. Advertising agencies and brands utilized the product at events such as the Sundance Film Festival, NCAA Final Four, NBA All-Star, Grammies, CES, and MTV Music Awards. The t-shirts were featured on news outlets and in various periodicals including CNN, CNBC, NBC’s The Today Show, and ABC’s Good Morning America, San Francisco Chronicle, New York Post, Washington Times, Advertising Age, Hollywood Reporter, Forbes and others.
In 2005, The American Advertising Association recognized the T-Shirt TV® with an Addy Award. Constantly re-investing into the product and improving our design, we have always stayed ahead of the curve.
For the last ten years, we operated as a service, providing clients with models or “brand ambassadors”, to wear the shirts at events and product launches. It has been our privilege to work with many of the most innovative companies in the world, including IBM, HP, NBC, FOX, Good Year, AT&T, Netflix, the NBA, Wall Street Journal, Def Jam, Universal Pictures, Hanes, Chase Bank, CBS Radio and more
In 2014, we released our 12th generation of multimedia apparel.
After investing $250,000 in Research & Development and spending years on field testing, we know without a doubt that our product is ready for you! In creating this new model, we not only used cutting edge technology, but also implemented our marketing knowledge and real world experience to build the best solution for all of your promotional needs.
Our full line of video apparel is now available. Although the concept is the same, the new product is worlds apart from the older technology. We are offering jackets, aprons, crop tops, cheerleading uniforms, custom styles and smaller screen versions, in addition to our traditional shirts.
In the past, we exclusively offered a staffed version of T-Shirt TV®. We have now expanded our services to give you the opportunity to purchase T-Shirt TV Video Apparel for your business needs. Click, the “Rent” or “Shop” links below to view the full clothing line and to create high-tech, interactive promotional fashion for your company.
View our historic photos, of the older model T-Shirt TV®. Below, you may see examples from many of the campaigns we have executed, over the past decade.